Portfolio

Resume

low angle view photography of a gray building
low angle view photography of a gray building
pink metal frame photo
pink metal frame photo
white building
white building

Projects

Testimonies

Core Competencies

  • Demand Generation, Digital Transformation, Growth and Event Marketing

  • Marketing Measurement, Analytics & Performance Optimization

  • GenAI, Predictive, & Machine Learning Models for Digital Marketing

  • Omnichannel Campaign Management, Customer Journey Mapping & Personalization

  • Martech & Adtech Platforms (Google Marketing Platform, Salesforce, Marketo, Adobe

    Ad and Experience Cloud, Marketo, Demandbase, Bombora, Liveramp, TrustArc, Zapier,

    Adobe Analytics, Google Analytics, tag management systems)

  • Data Privacy & Compliance (GDPR, CCPA, Cookie Consent Management)

  • Conversion Rate Optimization (CRO) & A/B Testing

  • SEO, SEM, Social, CTV, Email, & Display Advertising

    Technical Skills

  • Google Ads, Facebook Ads, LinkedIn Ads, X Ads

  • SQL, HTML, API Integrations

  • A/B Testing & Conversion Optimization

  • Debugging tools on browsers

  • JIRA, Figma, Lucid Charts, Smartsheets, Attask, Asana, Confluence.

Marketing Projects

Below are some examples of projects and initiatives that I've worked on to drive impactful results through data-driven insights and collaboration.

Two people are standing in front of a whiteboard that has a weekly schedule for social media content. The board is divided into sections for Twitter, TikTok, Instagram, and Facebook, with sticky notes indicating different content themes for each day of the week. One person is pointing at the board, while the other holds a red marker.
Two people are standing in front of a whiteboard that has a weekly schedule for social media content. The board is divided into sections for Twitter, TikTok, Instagram, and Facebook, with sticky notes indicating different content themes for each day of the week. One person is pointing at the board, while the other holds a red marker.
Marketing Attribution

Led the technical development and data strategies for Neustar's MTA solutions to enhance business growth and efficiency for various clients in financial services, entertainment, and retail.

A brightly lit advertisement for a beverage brand featuring a bottle of mango apricot flavor is prominently displayed against a colorful fruit background. This advertisement is situated in a dimly lit urban environment, likely a train station, with visible stairways leading downwards and some faint signage.
A brightly lit advertisement for a beverage brand featuring a bottle of mango apricot flavor is prominently displayed against a colorful fruit background. This advertisement is situated in a dimly lit urban environment, likely a train station, with visible stairways leading downwards and some faint signage.
Technology Optimizations

Spearheaded technology integrations for marketing data transfers across various marketing systems to improve team productivity, enhancements, and workflow automation.

A wire wall grid holds several orange sticky notes attached with decorative wooden clips shaped like holiday figures. Each note has handwritten messages related to marketing campaigns such as 'Christmas Social Media Campaign' and 'New Year's Resolutions Campaign'. To the right of the grid, there is a large ceramic cookie jar labeled 'Mrs. Winterbottom's Delicious Traditions Cookies'. The setting appears clean and organized, suggesting a blend of festive planning and homey warmth.
A wire wall grid holds several orange sticky notes attached with decorative wooden clips shaped like holiday figures. Each note has handwritten messages related to marketing campaigns such as 'Christmas Social Media Campaign' and 'New Year's Resolutions Campaign'. To the right of the grid, there is a large ceramic cookie jar labeled 'Mrs. Winterbottom's Delicious Traditions Cookies'. The setting appears clean and organized, suggesting a blend of festive planning and homey warmth.
A person in a white t-shirt is holding a stack of five identical red books titled 'The End of Marketing' by Carlos Gil. The background is a very light color, providing minimal distraction from the foreground.
A person in a white t-shirt is holding a stack of five identical red books titled 'The End of Marketing' by Carlos Gil. The background is a very light color, providing minimal distraction from the foreground.
Technical Experience

Hands on experience writing SQL, HTML, API integrations, Chrome developer tools, Omni bug, tag management systems, pixels, tag governance and tracking frameworks, ml/ai knowledge. I am also familar with the adtech ecosystems and popular marketing platforms like Google and Adobe.

Data Insights

Utilized analytics to drive strategic marketing decisions by hands on troubleshooting and working closely with the advance analytics and rev ops teams and have shared insights with cross functional teams.

"Kelly has been a phenomenal stakeholder representing AdTech - Marketing for Digital Technology. During our collaboration, she reflected her expertise of LiveRamp and Marketo systems and her sound understanding of Robotic Process Automation. She reflects professionalism, has clarity on requirements, and is great to have on team and work with."

- Krisha Wali, ServiceNow

★★★★★